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The
Marketing function has several roles in a business
operation, summed up as the management of Product, Price,
Place (i.e. distribution) and Promotion. Webulant
E-Marketing efforts address the communications aspects of
marketing, or the fifth "P" - Perception. In short, we are
focused on maintaining the awareness, credibility and
understanding of Webulant Clients and the messages delivered
by them to various audiences including prospective and
current clients, investors and employees.
What value does
Webulant E-Marketing Services bring to a Client?
Consider this: You are a buyer of technology and you
have two salesmen coming to discuss a bid.
The first company, about which you have only heard vaguely,
has no Web site of any substance, its collateral is basic,
you have never read about it in the news, you have never
seen its personnel at industry events except for walking up
and down the aisles, perhaps, and its written bid doesn't
exactly leap from the table. Before you invited it, you were
not sure that its solution would do what you need.
The second has a higher profile in the industry. You see it
mentioned frequently in the news, you receive its
newsletter, you've heard its members speak at
industry events and have chatted to them once or twice at a
trade-show booth. You have heard that it has solutions for a
variety of situations like yours. The material presented to
you is coordinated and has consistent standards. The Web
site conveys a global company of substance. And the bid
document is well presented and written.
Which company do you trust to deliver your solution? Which
company appears to have the industry staying power? Which
company appears to have the quality standards you will
depend on?
Now consider this: You award the contract to the second
company and a representative writes you a thank-you note,
asking what prompted the invitation to bid. Was it a trade
show encounter? The news you heard? A visit to the company's
Web site? A sales call? Word of mouth recommendation? Or was
it all of these things put together?
What drove the favorable decision? Was it the price, the
technology, the salesman, the bid document content, or was
it the total comfort feeling that you have that this company
has its act together?
Chances are that most clients base their perceptions and
decisions on several factors, not just one. Webulant
E-Marketing services assist clients by making sure that all
perception sources are working in our Clients’ favor.
Contact Webulant to
learn how E-Marketing can become an integral part of
your organization's overall marketing and communications
strategy.
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Webulant Web
Marketing professionals can help an organization
"get the word out" about their Web site and
online promotions. | |
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Radio took
38 years to reach 50 million people, television
took 13 years, but the Internet did it in 5
years.
More than 100 million U.S. consumers have
Internet access.
While 70% of homes in the United States have
Internet access, it's predicted that more than
90% will be online by 2006!
Each day, more than 160,000 people log on to the
Internet for the very first time.
About 8 people in 10 are already using a
computer for the work they do at home, and about
6 in 10 make use of the Internet and e-mail.
People spend more time on the Internet than
watching the television or listening to the
radio.
When asked to identify the primary way they
discovered web sites, 45.8% of consumers cited
search engines as their top choice. Less than
1.5% cited television, banner ads, newspaper or
radio.
(Source: ClickZ)
What's driving Your Web site?
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