Take a lesson from the real world:  If you set up a store and spend everything on fixed assets and nothing on advertising, would you expect such a business to succeed?  Of course not.  So why do so many people pour all their cash into their web site and leave nothing over to promote it, when it should be the other way around. The Webulant Web Marketing Goal is for the annual cost of our fully outsourced e-mail marketing solution to be less than what it would cost an organization to hire or develop the same skills in-house.  Webulant Web Marketing services include:

Preparation of a specific permission-based email marketing plan that can include lead-generation, customer acquisition, customer retention, and sales.  Development of action, inducing copywriting a message to generate a response.  Creation of customized, full-color HTML or text-based promotions, newsletters, and announcements.  Campaign Tracking (subscribes, unsubscribes, soft- and hard-bounces)

QUESTION: Why should I be using e-mail marketing? 1. E-mail offers lightning-fast, low-cost delivery and an immediate opportunity for the recipient to respond.  2. E-mail provides a way to pull customers and prospects back to your business or Web site, without you having to wait until they remember to pay you a visit. 3. The creative possibilities are endless. You can use as short or long a message as appropriate, and you can use as many colors as you like without added cost. (Try that with direct mail or print advertising!) 4.  E-mail offers incredible segmentation opportunities, making it easier and more cost-effective to communicate with higher-value customers.  The E-Newsletter - Need more reasons:

Studies show people prefer to receive email newsletters instead of having to search for their "content of choice". Email newsletters reach targeted audiences that match their business consumer demographics. Cost Effective - Saves money that would be spent on printing, faxing and/or mailing. Allows for fast delivery and response. Studies show a 3-4 times higher click through rate then banner ads from websites. Email has been rated #1 in effectiveness among online marketing methods by marketing managers.

Contact Webulant to learn how E-Marketing can become an integral part of your organization's overall marketing and communications strategy.